TikTok is introducing a new feature that enables them to reduce the amount of AI-made videos appearing in their streams. This step comes as the company disclosed that it currently hosts in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global release. This advancement coincides with a rise in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Recent reports that almost one in 10 of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A significant portion of this output is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content made with AI tools, from computer-generated images to science explainers, and we intend to provide users the power to see more or less of that, based on their own likes,” commented a platform representative.
AI on the Platform
The platform shared that there are presently over a billion videos on its service tagged as AI-generated. In total, over 100 m videos are submitted to the service every day, making AI-generated material a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI-generated videos they see by accessing the “manage topic” option in the app and choosing AI-made media. Further subjects that currently be controlled under the tool cover current affairs, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require creators to identify convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the service will henceforth add an “AI-made” watermark to content created with its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is designed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is also launching a $2m awareness program for experts and groups to produce informative material about using AI responsibly. This initiative will benefit charitable organizations dedicated to training computer science.
Platform Protection
The video-sharing app has justified its moderation strategy, amid discussion over intentions to make redundant hundreds of review team members in the United Kingdom. TikTok is set to cut 439 jobs in its user protection team in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by humans. The company stated a notable drop in shocking and graphic content seen by human moderators over the previous year due to the use of its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference work at speed.”
